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The Marcolin core
collection offers a broad and deep line of high RX styles that appeals
to the value minded
consumer. The core line is not one broad homogeneous collection; it is
more a series of sub-collections designed specifically for the mature
man and woman.
Though sub-collections will differ in taste, age and price sensitivity,
the common theme of the Marcolin core collection is based on correct styling
sellable for the mainstream market, a high quality standard, and a competitive
price versus value relationship. The Marcolin core collection is note
designed for fashion extremes of consumers that are looking for designer
names. As a result, the styling emphasis is on wide appeal, and broad
coverage in terms of features, fit, size and color ranges. High quality
standards are always maintained to ensure that consumers are satisfied
with their purchase. Target market: There are three main target markets
within the collection that break out by fashion sensitivity, and fit or
feature requirements as well as material. Contemporary styles, as well
as sturdy eyewear, senior-oriented frames and a variety of looks that
are designed for the mature male and female. Typically, the mature segment
allow anyone: man, woman or child, the opportunity to purchase a high
quality fashionable product at a reasonable price.
Total elegance and
perfectly calibrated volumes are the high points of the new Dolce &
Gabbana Eyewear
sun and frames 2002 collection, refined by innovative materials and ongoing
research into technological solutions.
The alliance between the Domenico Dolce and Stefano Gabban partnership
and Marcolin this year has come up with a notably elegant and clean-lined
collection which is in a class of its own for the attention to detail.
The 2002 sunglasses collection goes for slender profiles, with a linearity
emphasised by classic
and sophisticated colours such as black, bronze, chestnut or, new to the
scene,
transparent silver, which frames the eyes without adding bulk.
The shapes of the models are given a more aggressive look due to the use
of a new type of specially curved lens, just right for the young and sports-loving
target.
The ophthalmic collection 2002 has models in metal with super-slim sides
in steel, giving a perfect
blend of functionality and design.
The lightness of the materials is underlined by the colour variants, dark
and gloss, and with slightly squared shapes.
Shape and colour metered
out with alchemist's accuracy in the new D&G Dolce & Gabbana Eyewear
sun and frames 2002 collection created specifically for the free and cosmopolitan
spirit, people who love to travel and discover new lifestyles.
Marcolin has masterfully created a product which reaches new heights of
quality in the materials and
care of details, with fashion as the byword.
With its own, very personal style, the D&G Dolce & Gabbana Eyewear
collection has processed
and interpreted the wide and eclectic range of suggestions coming from
the
world of the young in its own unique and original style.
The 2002 sunglasses collection has tough, sportive touches, enhanced by
the use of innovative
materials. Glossy and matt colours are skilfully brought together to create
totally unexpected and imaginative effects. Silver mirroring gives an
eye-catching
and aggressive look to models with simple lines.The frames collection
has fresh and unusual colours: hematite, mauve-peach, caramel …
The shapes,
squared or slightly oval, give a hint of frames from the 60s
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